ORLY has been in the nail care industry for 40 years. ORLY Nail Polish and Nail Care Treatments are designed and created in L.A. in America and have been since the very beginning of ORLY. ORLY is a true innovative nail brand who create new nail polish colours and textures dependant on new season trends. ORLY have recently redesigned their bottles for a new sleek ergonomic look and their new patented gripper cap has won various awards.
forever beaux are an Official Stockist of ORLY.
Jeff Pink, the Founder of ORLY was motivated by the simple idea to innovate natural nail care and was also the founder of the French Manicure. The French Manicure started out as the 'Natural Look Nail Kit' as was designed by Jeff Pink for the Hollywood Studios. however, when Jeff arrived back to L.A after working in Paris and using this new look on the models at the Paris Fashion Week, he started calling it the French Manicure and the rest is history and a perfect manicure still used today.
ORLY never stop looking for the next best innovative nail polish, nail trend or nail care treatment. The ORLY colour experts are always ahead of the ball working ahead to ensure each seasons new collection is bang on trend within the fashion and beauty industries.